Press kit.The directory, on the record.

Boilerplate

About sections, as written

Please use each paragraph as written. The distinction line is exact and should not be rephrased.

How it works

The standard every listing meets

Vetting is the product. Every listing, the founder's included, is held to the same seven criteria and the same Code of Ethics for as long as it is listed. Read the full vetting standard, the Code of Ethics, and the listing guidelines.

The seven vetting criteria

1. Code of Ethics

   A signed commitment to the PBA Code of Ethics: a standing pledge against the manipulative tactics saturating this industry. Breaking it, or disagreeing with any part of it, ends a listing.

2. AI Disclosure

   A published position on how the practice uses artificial intelligence. Using AI is not disqualifying. Concealing it is, and so is using it to manufacture a perception a client has not earned. The disclosure is published on the listing.

3. Primary Focus: Personal Branding

   Personal branding must account for at least 70 percent of the practice's work: at least seven of every ten clients served are personal brand engagements, not incidental to a different business line. Many listed practices also take on B2B or unrelated work, and that is fine. What is not fine is a practice for which personal branding is a minor offering, listed here on the strength of unrelated work, since this remains a small, specific niche and the directory exists to represent it, not general marketing or business consulting.

4. Specialization

   A defined lane, stated plainly. Practices claiming to serve everyone are asked what they actually do best.

5. Verifiable Website

   A live site that plainly identifies the business and what it does.

6. Verifiable Social Media Footprint

   At least one active, public professional profile that can be independently confirmed to belong to the practice.

7. Legitimate Legal Filing

   A registered business entity, or a properly filed sole practice. Whatever form the practice takes, it must exist on the record somewhere we can check.

The process, from application to listing

1. 01

   Application

   You complete the application form. It asks for your agency name, location, website, founding year, team size, clients served, specialties, your AI disclosure, and a contact. Every figure you give must be one you can substantiate.

2. 02

   Agreement to the Code of Ethics

   You read the Code of Ethics in full and formally agree to it. This is not a checkbox exercise. It is the standard your listing is held to for as long as it exists.

3. 03

   A call with a PBA representative

   We speak with you directly. The call covers three things: your intent in joining the directory, how your business actually operates, and your perspective on the Code of Ethics. We ask about the Code specifically because agreeing to a document and believing in it are different things, and the difference shows in conversation.

4. 04

   Decision

   If the call goes well and your details check out, your listing is created. From there you have a working relationship with PBA: you cannot edit the listing directly, but you can request a change to anything on it at any time: we email a link to your listing's change request form to the address on file, and we apply what you ask.

The Code of Ethics

1. Organic growth comes first

   We do not buy followers, engagement, or manufactured social proof, for our clients or ourselves. Paid amplification is a legitimate tool and we use it, but it supports earned effort rather than substituting for it.

2. AI is disclosed, not concealed

   Artificial intelligence is a tool, and we use it openly where it helps. We do not let it do the heavy lifting of a client's intellectual property or speaking voice, we do not present generated work as human craft, and we do not use it to build a perception the client has not earned.

3. Earned press, honestly earned

   We do not fabricate media features, pay for disguised advertorials presented as earned coverage, or invent credentials.

4. Truth in results

   We do not promise outcomes we cannot control, and we report client results without inflation.

5. Identity before image

   We build brands on who the client actually is, never on a persona designed to deceive their audience.

6. Transparent pricing

   Our fees, deliverables, and terms are stated before engagement. No bait pricing, no surprise upsells mid-contract.

7. The client owns the brand

   Accounts, audiences, and assets built during an engagement belong to the client, always.

Logos and screens

Marks, the film, and the site

Use the gold mark on ink, the white mark on gold, and the ink mark on white. Do not recolor, stretch, rotate, outline, or add effects to the mark, and keep clear space equal to the mark's own height on every side. Screens may be cropped but not altered. Everything below is in the press kit ZIP.