Review Integrity
How reviews are verified. Every one of them.
A directory that publishes unchecked reviews is a review site with extra steps. Every review here is read by a person, tied to a contactable client, and can be removed if it turns out not to be genuine.
The process
You submit
A review requires a rating, a written account, your name, and a working contact email. The email is required and is never published.
We check it is a real client
We contact you at the email you gave. If we cannot reach you, the review is not published. This is the single step that does most of the work, and it is why the email is not optional.
A person reads it
Every review is read before it appears. Nothing publishes automatically, and there is no automated filter deciding on its own.
The agency can respond
For a critical review, the agency is shown the substance and given the opportunity to respond before publication. It cannot veto the review.
It publishes, or it does not
You are told the outcome either way. A published review counts toward the agency's rating and its position in the PBA Power Ranking.
Common questions
Can an agency write its own reviews?
No. A review requires a contact email we can reach, and the submitter confirms they are not an employee or someone writing on the agency's behalf. Reviews that fail that check are rejected, and an agency caught submitting them is removed from the directory under the Code of Ethics.
Can an agency pay to remove a bad review?
No. Paid plans buy placement and presentation. They cannot buy approval, a rating, a rank, or the removal of a review.
Is my email published?
Never. It is used to verify you were a client and to tell you the outcome. It is not shown on the site, not given to the agency, and not used for marketing.
Can I stay anonymous?
Your name is published as a first name and last initial. We still need your real name and email to verify you, but neither is published in full.
What if a review is unfair?
An agency can dispute a published review. If it turns out the reviewer was not a client, the review is removed. Disagreeing with an accurate review is not grounds for removal.
How does a review affect the ranking?
Published reviews feed the PBA Power Ranking, which weights an agency's rating by how many reviews support it. A small number of reviews moves an agency less than a large number does, so a handful of unusually positive or negative reviews cannot swing a position on its own.
What we cannot promise
Verification confirms that a reviewer was a real client and that the account is their own. It does not make a review objective, and it does not mean we have independently audited the work described. Two honest clients can reasonably disagree about the same engagement.
Reviews are one signal. The vetting standard and the Code of Ethics are the others, and they are the ones an agency cannot influence by being liked.
Browse agencies or read about the PBA Power Ranking.