Resources · Free Tool
Build your brief.
Answer what you can, skip what you cannot, and get a one-page brief to send every practice on your shortlist. It runs in your browser: nothing you type is sent anywhere.
Frequently Asked Questions
What is a personal branding brief?
A one-page summary of who you are, what you want a personal branding agency to achieve, who needs to know you, how you want to work, your budget tier and your timeline. Sending the same brief to every practice makes their proposals comparable.
Is anything I type sent or stored?
No. The Brief Builder runs in your browser. Nothing is sent to Personal Branding Agencies or to any practice. A draft is kept only on this device so you can come back to it, and Clear removes it.
How do I send the brief to an agency?
Print it or save it as a PDF, copy it as text into an email, or download it as a text file. Attach it to your first message to each practice on your shortlist.
What should I ask once proposals come back?
Ask each practice what exactly is delivered, by whom, by when, and how progress will be measured. The questions to ask a personal branding agency in the PBA Wiki go further.
Next Step
Send it to the right practices.
Answer six questions for a ranked shortlist of vetted practices, then send each one the same brief.