How every personal branding agency is vetted

Criterion 02 in practice: the operator's own disclosure

Criterion 02 asks every agency to publish how it uses artificial intelligence. It would be an odd standard to set without meeting it, so here is MCG's own disclosure, published in full. It is also the reference this criterion is written against.

Mashman Consulting Group believes that artificial intelligence is the near equivalent of a spotter or personal trainer in the gym. It exists to empower, guide, and help, but not to do the heavy lifting of intellectual property creation, speaking cadence, or what would otherwise be human engagements.

MCG publicly acknowledges its own use of AI in business and promotional operations, but fully rejects unethical practices and misuse.

In personal branding specifically, artificial intelligence is a very powerful tool that opens up avenues for misrepresentation and disproportionate perception, which we are wholly against.

If you have any questions about how the firm is utilizing AI, you can reach out to us at contact@personalbrandingagencies.com (opens in a new tab).

Note what this does and does not say. It acknowledges AI use openly rather than denying it. What it rejects is misuse: letting a tool do the heavy lifting of intellectual property or speaking voice, and using it to create misrepresentation or disproportionate perception. An agency that uses AI and says so plainly meets this criterion. An agency that uses it and hides it does not.