Media Kit

Producers and editors work fast. When they consider featuring someone, they want a photo they are allowed to use, a bio they can paste, and proof the person can speak well, all in one place. A media kit provides that. It does not create coverage on its own, but it removes friction when an opportunity appears, and its absence can cost one.

What a Good One Includes

• Bios in three lengths: one line, one paragraph and a full page.
• High-resolution headshots in portrait and landscape, with credit and permission to use.
• Topics the person speaks on, each with a one-sentence angle.
• Past coverage, interviews and talks, with links.
• Sample interview questions.
• Short video or audio clips that show how the person comes across.
• Contact details for bookings and press, with a typical response time.

Media Kit, Press Kit and One-Sheet

The names overlap and are often used interchangeably. In general, a press kit is aimed at journalists and built around news, such as a launch or an announcement. A media kit is a standing profile for anyone who might feature the person; for creators and publishers it can also include audience figures for sponsors. A speaker one-sheet condenses the speaking material onto a single page for event organizers.

Keeping It Useful

• Update it whenever your title, headshot or main focus changes.
• Remove old coverage that no longer reflects your positioning.
• Keep it on a page you control, with downloadable files.
• Make sure the bios match every other profile you have.

Frequently Asked Questions

What is a media kit?

A ready-to-use package of bios, approved headshots, topics, past coverage, sample questions and contact details that makes a person easy for journalists, hosts and organizers to feature.

What is the difference between a media kit and a press kit?

A press kit is usually built around a piece of news and aimed at journalists. A media kit is a standing profile for anyone who might feature you. Many people use the two terms interchangeably.

Do I need a media kit if I am not well known?

If you want interviews, podcast invitations or speaking slots, yes. It makes you easier to say yes to, whatever your profile.

Should my media kit be a PDF or a web page?

A web page is easier to find and to keep current. Many people offer both: a page with a downloadable PDF and image files.

Related: Press Kit, Speaker One-Sheet, Speaking Reel, Earned Media, Podcast Guesting · In the Wiki: Earned Press Without Pay-to-Play: A Guide for Agencies, Showing Proof of Work as a Personal Branding Agency